“After a national search that yielded an impressive candidate pool, we were pleased to discover that the best candidate was right here in our midst,” Scholz said.
Oborne joined FoodHub as sales and marketing director in 2010 and took over as director in 2012. She has helped build the online wholesale marketplace’s membership to 4,500, spread across six Western states. Fast Company named FoodHub one of the top 10 most innovative initiatives in food in 2011, and the site has become an asset for large institutional buyers – particularly schools – looking to source food from regional producers. It has also opened up new markets for rural producers: 20% of members are located in rural counties, and FoodHub allows them to quickly find and connect with urban buyers.
Oborne has twice spoken at White House food summits and regularly appears at national forums on food and agriculture, including the National Good Food Network, SXSW Eco, and the Chefs’ Collaborative National Summit. She has advised on food policy for Multnomah County and Portland Mayor Charlie Hales.
Oborne will focus on developing strong regional markets for locally produced food; building the infrastructure required for regional food systems; and cultivating the land and businesses that form the heart of that regional system.
“Amanda’s leadership, can-do attitude, highly networked approach and range of experience will serve the program and Ecotrust well, both now and into the future,” Scholz said.
Formerly direct marketing manager for Intuit’s QuickBooks small business accounting software, Oborne also served as executive director of a regional trade association in the Pacific Northwest. She has a master’s degree in Integrated Marketing Communications from Northwestern University (2000) and a BS from Washington University in St. Louis (1995).