Ecotrust founder Spencer Beebe and his work to build a Portland economy around people and the planet are the subjects of a new feature in the July/August issue of the international business and lifestyle magazine Monocle. Of Beebe, the story says:
The 68-year-old is a wiry-haired firecracker of a man who has become a driver of business and civic progress not just in his native Portland but the whole region. He admits, “Every important thing that I have done was done surrounded by sceptics and doubters.” Regardless, he has often found ways to prove his ideas are worth considering. Those ideas, based on a “triple bottom line” that takes into account people, planet and profit, are what Beebe has built Ecotrust upon.