With close to 30 seafood harvesters, and several large trade groups and retailers now partnering with ThisFish across Canada, the app is now gaining more acceptance. British Columbia officials delivered funding this week to promote it and make it more widely used across the province.
The B.C. government’s Buy Local program will encourage diners and shoppers to connect the B.C. seafood they are about to enjoy with the place and people who harvested it, through $69,794 in funding to promote Ecotrust Canada’s ‘ThisFish’ program.
…The funding will be used toward expanding the market potential of traceable B.C. seafood by engaging local small retail and restaurant markets. The system also is used to market and share information along the seafood supply chain. It will assure consumers that the products they buy are indeed local B.C. seafood.”
The new developments come at the right time: while eaters are demanding more information about their food, a recent study by Oceana found all kinds of fraud in seafood labeling across the United States.
DNA testing found that one-third (33 percent) of the 1,215 samples analyzed nationwide were mislabeled, according to U.S. Food and Drug Administration (FDA) guidelines.”
Here’s hoping ThisFish continues to expand beyond Canada’s borders.