Background image of A group of fishermen changing boats on a river by a snowy mountain.


Shedding false labels: ThisFish tracking seafood to the source

Our friends at Ecotrust Canada have been working on ThisFish, a web-based seafood traceability program, for several years now.  Participating fishermen affix a code to each fish they catch and upload information about that catch to a website. When consumers get their seafood, they can use their mobile devices to trace the code back to the fishermen.