Ecotrust’s mission is to inspire fresh thinking that creates economic opportunity, social equity, and environmental well-being. Our goal is to foster a natural model of development that creates more resilient communities, economies, and ecosystems here and around the world.

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Our core values drive our decision-making, inform our strategy, set expectations for how we work together and with others, and guide our employment practices. They are an interconnected set of beliefs that work together as a foundation for our culture and operations.

Drive radical, practical change

We believe that radical, practical change is both possible and necessary.
We act on this belief by questioning the status quo and relentlessly pushing fresh thinking that drives social, economic, and environmental change. We pursue systemic versus singular impacts, and we seek to inspire others to be a part of the change that we all want to create in the world.

Collaborate with humility

We believe that change is most durable when it is driven by humble, respectful collaboration.
We know that our work rests on the relationships we build and the communities we work within. How we show up in partnerships matters: We listen, we are open to others’ needs, and we seek to play a role that is both effective and appropriate. Collaboration begins here with our team. We respect the time, talents, and contributions each of us brings, knowing that open and honest feedback is essential to our success.

Place matters

We believe that place matters, and that change starts here at home.
Understanding the unique characteristics of the places we live, work, and play is critical to progress. While we pursue place-based solutions specific to our region, we believe that our work here will inspire change in other regions and beyond.

Put equity at the center

We believe that equity must be central to our work.
We honor other ways of being and thinking, we recognize that we are on land that is not our own, and we respect the fundamental sovereignty of American Indian Tribes, First Nations, and Alaskan Natives. We work to shift power, resources, and privilege to disenfranchised communities, which is fundamental to the change we seek. We are committed to examining the roles of race and class in defining opportunities, and we place a priority on dismantling systems of oppression. We are committed to building cultural awareness and facility through discussion, education, and accountability to the diverse communities in which we work.

Enable others

We enable others to create the change they want in their communities.
We value our role as capacity builders, and we work to support informed decision-making with knowledge, technology, convening power, and creative capital. We share our point of view, but we do not create an agenda or show up with one-size-fits all solutions for others.

Build business as a force for good

We know that business can be a powerful force — one that has too often retained power for the few at the expense of the many.
Rather than adopting a for-profit or nonprofit mindset, we see building responsible, for-purpose businesses as core to our work. We help build both supply of and demand for goods and services with social and environmental value through research, consulting, and investment.