Ecotrust’s mission is to inspire fresh thinking that creates economic opportunity, social equity, and environmental well-being. Our goal is to foster a natural model of development that creates more resilient communities, economies, and ecosystems here and around the world.


Nature is our guide. Constantly evolving, adapting, and iterating, we look to nature for design, embracing complexity and a whole systems approach in our work.

Place matters. We believe people are deeply connected to the places they live and that those places inform their livelihoods and cultures.

Our work begins at home, in the geographical regions that condition our interdependence with each other and with nature — where the implications for well-being are most profound.

We are a listening organization, approaching all of our engagements with empathy, humility, and more questions than answers. We believe that listening is the best way to build relationships in our increasingly connected world.

We are adventurers, bushwhacking our way through the institutional landscape to find a path for a more natural model of development.

We believe that innovation arises gradually from the bits and pieces of our collective and connected experiences, and that bold institutional experimentation is essential to restoring the resilience of human and natural systems.

We recognize and respect the fundamental sovereignty of American Indian Tribes, First Nations, and Alaskan Natives and believe that we must authentically engage and support Native communities in all of our work.

And, we are storytellers — constantly in search of optimistic stories to inspire others and grow an ever increasing community of change.


Ecotrust’s role is to innovate, invest, and inspire in ways that create well-being for people and the places they live. We are:

  • An incubator for social enterprise, designed to identify and test deep innovation;
  • A capital vehicle for investing in promising innovations, both to prove concepts and to scale them;
  • A growing constellation of public, private, for-profit, and nonprofit organizations designed to inspire change around the world.