A working hub for the regional food economy.
The Redd on Salmon Street is a new Ecotrust development located in the heart of Portland’s historic Central Eastside designed to support local food enterprises, connect chefs, foodservice directors and entrepreneurs to independent farmers, ranchers and fishers in the region, and help scale a robust, regional food economy across the Pacific Northwest.
The Redd offers both the infrastructure and amenities essential to a growing enterprise, as well as a vibrant community where urban food producers to connect with the rural farmers, ranchers, and fishers that supply them.
“Farmers’ markets helped us wake up, projects like the Redd will help us grow up.”
—Amanda Oborne, Ecotrust’s Vice President of Food & Farms
Settling in Portland’s Central Eastside, a vibrant and emerging district full of entrepreneurial spirit, tenants of the Redd will be among the district’s 1,200+ businesses that employ 17,000 people in diverse occupations, from traditional manufacturing and automotive repair to distilleries and design firms.
The Redd is comprised of a two-block, 80,000-square-foot food production and distribution campus including two buildings: Redd West, a former distribution hub and sales center; and the Redd East, a 1918 ironworks.
With more than 20,000 square feet of warehouse space, Redd West will serve as a cold storage, aggregation, packaging, and distribution center, and also includes three commercial production kitchens. Redd West is scheduled to be fully completed and occupied in Fall 2016.
In an exciting partnership with B-Line Sustainable Urban Delivery, which will manage the Redd’s warehousing and distribution center, rural producers can make one efficient drop at the Redd — rather than dozens all over town — where B-Line will manage warehousing, aggregation, and last-mile logistics.
FoodCorps, SoupCycle, New Foods Market, and Wilder Land and Sea will join B-Line in Redd West.
FoodCorps provides nutrition education and school garden programming in schools that are eligible for 50% or more free or reduced lunch. FoodCorps works to create opportunities for children — regardless of class, race, or geography — to grow up to lead healthier and more productive lives
SoupCycle is a small-batch fresh soup company and newly certified B-Corp. SoupCycle has made more than 180,000 deliveries by bike since 2008. They provide weekly meals of soup, salad, juice, and bread to homes and offices all over Portland.
New Foods Market, an online grocery store will offer weekly grocery staples in addition to Portland’s best local food products. New Foods Market is focused on the distribution of plant-based products and will use sustainable packaging.
Wilder Land and Sea is a curator and distributor of fine meat and seafood. Founders Nate and Kyle bring their unique experiences to offer Portland chefs the best quality meat and seafood and a customer-service focused distribution.
Restoration of Redd East and a fully landscaped outdoor space and parking lot is expected to be complete in Spring 2018. Plans for the restoration include a digital community kitchen, cart pod, and retail and office space.
An Ecotrust project
This project was spawned by Ecotrust, where we believe the best solutions are regional, restorative, universally accessible, and co-created by the citizens of the place. The Redd is founded on the belief that creative food producers can work in concert with farmers, ranchers, and fishers to increase demand for regional food whose production not only does not deplete, but regenerates the soil, water and air, while at the same time creating delicious, healthy food that is affordable and accessible to everyone.
Exciting as it is imperative, increased collaboration between urban and rural producers is the way forward for a viable and resilient food system, and essential for the restoration of our soil, water, and farmlands.
Building from our history
To restore the two existing buildings, Ecotrust is partnering with Walsh Construction Company, OPSIS, and Green Gables architecture. Beyond certification by leading green building standards, the project will use local materials, capture and reuse water, and minimize energy use. The Redd will also provide the infrastructure to enable the mutually reinforcing web of farm to table that creates jobs and restores land, water, and habitat, while mitigating climate change — a web connecting the soil, water, forests, and farms to the innovation emerging from dynamic, growing, and evolving businesses.
The Redd is not Ecotrust’s first redevelopment project focused on repurposing a building to drive economic development. Ecotrust’s headquarters is in a building that spent a century as a hub for the goods of the industrial economy. Now it has become a focal point for a new economy in which “natural capital” — the flow of goods and services from nature — is our measure of prosperity and resilience. From the native timber Ecotrust used and preserved to the daily business and events that keep the building humming, the Natural Capital Center is an evolving expression of our commitment to the long-term wellbeing of people and nature.
The Natural Capital Center is home to over a dozen diverse organizations and social enterprises that share Ecotrust’s commitment to people and nature. More than 200 people work in the building — from asset managers to pizzaiolos, watershed restoration planners to acupuncturists, cartographers, to fair-trade coffee advocates. Its unique design — including open offices and a variety of shared spaces (including a kitchen, roof terrace, and expansive atrium) — creates an environment for sparking new ideas and building unusual alliances.
Shape the vision and design for the Redd. Let us know your thoughts and ideas, by emailing us at firstname.lastname@example.org.
Follow our progress on Facebook, Twitter and Instagram: @reddonsalmon